AngularJS is one of the most commonly used JavaScript-based web platforms. It has slowly started to catch up in prominence in terms of both numbers and usability. It started off in 2012 and in less than a decade, it powers about 1000 of the top 10,000 sites in terms of traffic. It is a formidable achievement considering the fact that most of the companies that are in the top 10,000 would have started off early with the big daddy of technologies like HTML or PHP.

What makes AngularJS even better is that it is backed up by the Internet giant Google! It helps in building single-page applications or SPAs. A lot of reputed global companies like Walmart grocery, weather.com, VEVO, the guardian and CVS pharmacy use AngularJS to power their web platforms.

What are the advantages of AngularJS SPAs?

SPAs present an interesting way to interact with your users when it is built with AngularJS. Since all the essential information is present on a single page, it helps in reducing the bounce rate and it also helps in increasing the time spent on the site.

AngularJS ensures that most of the work is done on the client-side and even a single mouse over can result in an interactive change on the visual part of the web application. This makes an interesting case for e-commerce websites as they can customize the output according to the actions of the customer. All these aspects make AngularJS one of the greatest platforms for building interactive web applications. They can also be rendered flawlessly on mobiles, making them ideal for today’s world where more than 70% of the web traffic comes from mobile devices.

The irony

We have seen that AngularJS has been bagged by Google and it also helps in increasing the time-on-site and reducing the bounce rate. On the surface, it might seem like AngularJS would be one of the most congenial platforms for search engine optimization. However, real results seem to indicate otherwise. That has always been a challenge with respect to search engine optimization, especially on JavaScript-based platforms.

Although Google has become increasingly proficient in reading JavaScript and has made its spiders AJAX crawlable, there have been challenges in AngularJS getting index and ranked in a way its content deserves to be! One of the healthcare companies lost 40% of its organic search traffic only because it moved from a previous platform to AngularJS.

How to overcome the challenge?

It is quite known that search engines like Google look at the source code of a web application to understand the content and the context. It is the only guarantee that it will be indexed correctly. However, it does not happen on platforms like AngularJS. One of the most prominent solutions employed by a lot of players in the market is to use a pre-rendering platform. This middleware will crawl your webpage and execute all the JavaScript files. It will host a cached version of your AngularJS page on a Content delivery system. The search engine request will be responded to by that version. However, regular visitors will be shown the proper AngularJS page. On the surface, it might seem like a blackhead practice called cloaking. However, Google has confirmed that using such middleware does not fall under this category. Google has explicitly stated that as long as the intent is not malicious and is focused on improving user experience, it will not be treated as a blackhead technique.

This presents a challenge on understanding how your webpages are viewed by search engines. There are special tools that you can use to overcome this challenge. There is a website called Browseo that gives you all the elements of the page, the total word count, the internal and external links and the HTML elements. This will help you understand the way in which Google looks at your page.

Within the search console of Google, there is an option called “fetch as google”. You can see the page as it will be viewed by the search bots of Google.

Above all of these, one of the most sure-shot methods to find out the rendering of webpages is through the search engine index. You can locate the drop-down icon next to the index title and click the option to view the cached page. This will give you the exact rendition of how your page is viewed by search engines. 

Conclusion

Just like any other new technology and means of finding information, search engines are also constantly evolving. Search engines remain one of the most primary methods by which users find information on the web. Therefore, they are bound to change according to evolving technologies. AngularJS is one such technology that is slowly getting prominence, and it won’t be long before search engines adapt themselves to AngularJS or any other new mainstream JavaScript!

Leave a Reply

Your email address will not be published. Required fields are marked *